Module 1: Foundation – The Digital Mindset

1.What is Digital Marketing & Why It Matters in This AI Era.

2.The 3 Pillars of Digital Success: Content, Traffic, Conversion

3.Goal Card Creation + Growth Mindset Exercise

4.Tool Setup: Gmail, Drive, Notion / Google Sheet Tracker 5.Vision and Mission

Module 2: Content Creation & AI Tools

1.Content Creation Types - Text, Image, Reels, Audio & Video

2.Design Tools - Master Canva, Canva AI & Gamma App

3.AI Writing Tools - ChatGPT, Gemini, Notion AI & Claud AI

4. AI Voice + Video Tools - ElevenLabs, Veo3, Kling, HeyGen

Module 3: Niche, Audience & Brand Identity

1.Niche Selection using 5P Formula - Passion, Problem, Persona, Potential, Payment

2.Designing Logo and Brand Kit in Canva

3.Creating Your Personal Brand Story

4.Creating Professional Bio + Linktree Page

Module 4: YouTube & Video Mastery

1.How to Create & Optimize Youtube Channel

2.Script Writing using AI & SEO Keywords

3.AI Video Editing - (CapCut, Filmora, Pika Labs, Runway ML)

4.Thumbnail & Title Strategy

5.Monetization- Shorts, Affiliate , Info Products careercompanion.in

Module 5: Copywriting & Content Marketing

1.Keyword Research - Ubersuggest, Ahrefs, Google Trends

2.AI Blog Writing - (ChatGPT + Surfer SEO Style)

3.Content Repurposing Strategy - (1 Post → 10 Formats)

4.Email Copywriting

5.WhatsApp Copywriting

Module 6: Website Development & Blog Setup

1.Domain & Hosting Setup (Namecheap / Hostinger / WordPress)

2.WordPress Installation + Theme Setup

3.AI Blog Automation with Rank Math SEO

4.Landing Page Creation -(Elementor + AI)

5.Integrate WhatsApp, Forms & Email

Module 7: Social Media Optimization (SMO)

1.Optimize Facebook Page, Instagram, LinkedIn, X (Twitter)

2.Scheduling Tools (Buffer, Metricool, Meta Suite)

3.Bio, Highlights, Hashtags, Content Grid Setup

4.Reels + Carousel + Stories Strategy

Module 8: Search Engine Optimization (SEO)

1.On-Page SEO - (Rank Math, Yoast, Keywords, Meta Tags)

2.Off-Page SEO - (Backlinks, Blog Commenting, Guest Posts)

3.Google Console

4.Google Analytics

5.Local SEO

6.Google My Business Optimization careercompanion.in

Module 9 : Paid Advertising Mastery

1.Facebook & Instagram Ads (SMM) a.Campaign Setup (Awareness → Consideration → Conversion) b.Custom Audience, Pixel & Retargeting c.Budget

Optimization

2.Google Ads (SEM) a.Search, Display, YouTube Ads b.Keyword Targeting + Performance Tracking c.Landing Page Optimization

Module 10: Direct Marketing & Automation

1.WhatsApp Marketing Automation

2.Email Marketing Mastery

3.Chatbot Marketing & AI Flows

4.SMS & Retargeting Automation

5.SMS & Retargeting Automation

Module 11: Analytics, Funnels & Conversions

1.Sales Funnel Basics: Lead Magnet, Offer, Conversion

2.Google Analytics 4 + Meta Pixel Setup

3.Tracking Conversions & ROI

4.AI Funnel Building careercompanion.in

Module 12: Freelancing & Digital Entrepreneurship

1.Freelancing Profile Creation

2.Portfolio, Pitch & Gig Design

3.Client Communication, Proposal & Pricing

4.Personal Branding for Coaches/Trainers 5.Affiliate Marketing Basics

Module 13: Digital Mindset & Growth Habits

1.Productivity Tools & Focus Formula

2.Time Management for Digital Workers

3.Building a Learning Routine (15-Minute Mastery)

4.Growth Mindset + Financial Freedom Principles

Final Project: Build Your Digital Ecosystem

1.Blog + Website

2.YouTube Channel

3.Instagram Page

4.Lead Magnet Funnel

5.WhatsApp Community

6.Bonus: Launch Paid Offer